Every new business venture requires a road map, whether it is a new business or an expansion of an existing operation with a new product line or service. It is a necessity when buying a new company or revitalizing an ailing one.
The strategic plan is a complete itinerary including a description of the company, products and services, management team, financial picture and the marketplace. All successful people have one thing in common: clear, unwavering goals.
The strategic plan transforms the vision into goals for all the players to see and embrace.